Honoring the traditions of the West through hard work, faith, and integrity.
Our story
Powder River Ranch & Rodeo was founded with a vision that reaches far beyond apparel. What started as a brand inspired by the Western way of life is ultimately building toward a larger dream—owning and operating a working ranch and professional rodeo stock company.
Founded in 2026, Powder River represents the values that define the American West: faith, hard work, integrity, grit, and a commitment to something bigger than yourself.
Driven by passion
Every design, product, and piece of merchandise helps support the long-term goal of developing a ranch that raises quality livestock and produces rodeo stock for competitors across the country.
We're inspired by early mornings, long days in the saddle, dusty arenas, and the generations of ranchers and rodeo athletes who built this lifestyle. Whether you're a ranch hand, cowboy, cowgirl, rodeo competitor, or simply someone who appreciates Western heritage, Powder River is for those who live with purpose and aren't afraid to chase big dreams.
One Big Goal
This is more than a clothing brand-it's the beginning of a journey toward building a legacy ranch and rodeo operation that honors the traditions of the West while creating opportunities for future generations.
